Jumping to conclusions
My wife asked me to buy her a magazine. The Tatler or Good Housekeeping or Woman and Home.
I went to the newsagent. I came back with three magazines – Cosmopolitan, Zest and Company. They were bundled together, in the centre of the newsagent’s shelves, in a value pack, at 32% off.
My wife discussed my behaviour. Was it, she wanted to know, because:
- There was a special offer?
- The headline in Cosmopolitan was “Seven steps to mind blowing sex”?
- I was a poor listener?
- She had communicated her wishes badly?
So what does it say about marketing, the purchaser (me) and the customer (my wife)?
Picture by Fits Ahlefeldt-Lauvig
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